At many companies, the frontline of customer experience—the contact center—isn’t meeting customer expectations. Although brands are adopting new technologies to better interact with customers and understand their wants and needs, the answer to delivering the right experience may be… Continue reading
Marketers are familiar with customer acquisition and customer retention. Both are necessary for businesses, but the latter generally costs less and increases revenue.
For those reasons, marketers should be exploring their options for retaining customers. And social media… Continue reading
The #MeToo movement encouraged women to reveal the harassment they’ve endured at the hands of men. In response, a budding movement is encouraging men to stop being dirtbags. The twist is that this upstart was created by men—and famous ones… Continue reading
When the union’s on strike and you’re down on your luck, ’80s rocker Jon Bon Jovi has just the thing—a new Hamptons-themed rosé.
While Bon Jovi may be most closely associated with a New Jersey working-class aesthetic, he’s going fancy… Continue reading
In the world of offshore wind energy, bigger is normally better. Larger wind turbines reach higher in the air, where the wind is stronger. Bulkier blades capture more wind. And bigger turbines mean you need fewer, and so are more… Continue reading
We’re at an interesting point in American history where corporations are becoming more politically reactive than elected officials. In the wake of the mass shooting at Marjory Stoneman Douglas High School, citizens are furious about the ubiquity of high-powered firearms–and… Continue reading